Challenge: "Smartwares Group has given us an assignment to create a portable coffee maker that fits under the ‘Breakfast’ category in their line of Princess products. They value this category highly since it has seen success throughout Europe, their main market.
SIP2GO is a portable, intuitive, coffee machine that can be used both plugged in and on battery power, that is able to brew a good quality espresso. Its flexible design allows it to be used in various settings such as: traveling, home, office, hiking and commuting.
In collaboration with: Timo Bega, Antoine Dunand and Henry Ryhänen
In order to fit the taste of as many users as it can, the machine is not only able to use both Nespresso and Dolce Gusto types of capsules but also grounded coffee. The coffee can afterwards be consumed more traditionally with the included detachable cup or directly from the bottom of the machine through a coffee shop inspired lid.
The design makes use of the shape of the cup in order to reduce the volume of the product while not in use. The cup therefore can easily be stored above the water tank. After being placed on the bottom, the cup can be filled with up to 240 ml of coffee, allowing even double capsules café lattes. Using the main button, the user can choose between 3 volumes of liquid and long press the button to start the brewing process.
The optional dock allows for a more comfortable home experience while also working as a charging station for the SIP2GO. Due to it's design the stand can be also detached from the included foot an attached to a wall using either suction cups or double sided tape.
The product comes equipped with an internal rechargeable battery. The capacity is high enough to prepare two 120 ml or one 240 ml double capsule coffee without the need of an outlet. This means that the the coffee machine can be operated even in remote places such as on a mountain while hiking or camping.
Parts of the process where I played a key role
One of the starting points for this project was to lay out the stakeholders, ranking them by interest and influence.
Research fallowed in order to deepen the knowledge about the stakeholders and how they consume their coffee.
The SWOT analysis was conducted to look into products that are already on the market. Included were not only portable coffee machines but also appliances from the "to go" category.
After researching the existing products and the features they offer, online reviews were looked into and grouped into various user categories.
The core values that were to be implemented into the product resulted from overlapping our client's, our team's and our possible user's values.
Once completing the initial research, 4 target groups were created. Meant to represent the most common users of the product, a persona was associated to each of them.
For each persona we tried to imagine how one day in their life is conducted and where the product we design could fit in.
A timeline with possible pains and gains gave us some possible problems that each persona could encounter by using our product.
It gave us a good amount of starting concepts by combining different solutions to the problems resulted from the customer journey.
Three main direction sketches were presented to our client to decide the direction that the project will take moving forward.
After deciding on the functions we want our product to have, I determined the necessary electronics and size of the machine through various calculations and layout sketches.
User testing was conducted using a variety of 3D printed and hand crafted prototypes. These had the main elements of the user-product interaction elements.
After deciding on the exact shape and taking into account all the measurements needed to house the electronics, I created a CAD model and multiple renders of the product.
With the CAD information, manufacturing methods and materials decided, I calculated the approximate price of each component.
To create a promotional material that presents our final product, I edited an video, adding effects and music.